The Vienna Naschmarkt

In other words: a steady stream of delights on the Wien (Vienna) River

The Naschmarkt (nibble market) – originally the "Ash Market" – is an age-old Viennese institution. Back in the 16th century, milk was sold on the banks of the Wien, and farmers offered their vegetables for sale. Later, the Wien was covered, and at the turn of the century vendors, known as "Standler" (stall holders), set up their stalls at the current location.
A hundred years ago, Viennese housewives browsed the Naschmarkt for fresh fruits and vegetables, which are cheaper and juicier here than anywhere else in the city.

Why fix what's not broken? That's the motto of the Vienna Naschmarkt, which remains a gathering place for Vienna's locals and is the best place to shop for fresh ingredients for delicious dishes. Today, the Naschmarkt is steeped in tradition and still has something to offer: a unique mix of typical "Wiener Schmäh" (charm) and Middle-Eastern flair.

The Naschmarkt has it all, and more!

It's a place where blood-red Persian pomegranates jostle for space with beautiful green cucumbers – in a unique environment combining classical Vienna with the ambiance of a Middle Easter bazaar, where shopping becomes an exciting experience. From Burenwurst to Italian scampi and from tramezzini sandwiches to kebabs – the Naschmarkt has it all! Here, grocery shopping becomes a culinary and cultural voyage around the world. And the vendors never miss an opportunity to throw in some free quips to go with their fruits, vegetables, or meat. This traditional Viennese market, adjacent to a farmers market and flea market, hasn't lost any of the original flair of its 80-year history – quite the contrary!

The Naschmarkt also offers a wide range of cuisines for every preference: from a Japanese buffet to Italian specialties from the grill, pizza, pasta, and fresh fish and seafood, crepes, Greek food, and traditional Viennese cakes in the classic cafes.